Pink Out!

Why it happens and what it stands for.

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Photo credits to Leticia Ferreira

Written by Lorenz Cushman

As just about everybody knows, October is Breast Cancer Awareness Month, an annual international health campaign organized by major breast cancer charities to increase awareness and to raise funds for research. It also reminds women to be “breast cancer aware” for early detection. But what is the history of this international event, which is so major that even pro football players wear pink on four or five Sundays each year?
National Breast Cancer Awareness Month (NBCAM) was founded in 1985 as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries, maker of several anti-breast cancer drugs. The aim of the NBCAM was to educate people on the cancer and ways to detect it early.
In the fall of 1991, the Susan G. Komen Foundation handed out pink ribbons to participants in its New York City race for breast cancer survivors. The ribbon was derived from the popular red ribbon of AIDS awareness. Since then, the pink ribbon has become an international symbol of breast cancer, and is advertised and celebrated by hundreds of companies. Buying, wearing, displaying, and sponsoring pink ribbons is a symbol of respect towards women and support of the fight against breast cancer.
PG High shows their support and respect for those who have both survived breast cancer, and those who battle it every day by celebrating Breast Cancer Awareness Month throughout October. At school, and at Friday’s Football game Breaker athletes and students showed their support by wearing pink. The Splash Zone had more than a splash of very spirited and very pink Breakers supporting the fight against breast cancer and the victorious team.